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Airport Shuttle The Audi Way
One nice thing about going to a car event is that they pick you up at the airport in… well… nice cars. In this case an A8L Limosuine.
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Dinner and a Walkthrough of The Cars We’re Driving Tomorrow
I have a feeling the S8 will become a favorite. We’re talking about a car the size of a limousine that will leave a Porsche behind when the lights turn green. 0-100 in 4.1 seconds here:
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Driving The Hell out of The Audi S7 and S8 in Berlin. Pictures and Video.
Game day. After a good breakfast at the Hyatt Grand we head down to a garage that is just jam-packed with premium Audis, most by my estimate setting you back upwards of €100000 if you’d be interested...
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Honesty Now Selling Advertising and Coffee
Last week we received our first batch of Honesty Roast coffee, the first in our series of Honesty-products. We felt that the pod-coffee that we had before, while practical and ok-tasting, was soulless...
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Honesty 2.0: Removing All Digital Roles From The Agency
Today we’re upgrading Honesty 1.0 to version 2.0, and in doing so we remove all digital roles from the agency. It just doesn’t make sense anymore to have separate staff to handle a separate area which...
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Times of Crisis Are Times of Opportunity for The Well Prepared
Why the sad face? This morning I poured a cup of coffee and opened up Dagens Industri. “Tough year awaits advertising agencies” it said in bold letters across the front page. And I’m sure that’s true....
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Uber is Stockholm’s Best Taxi Service Before It’s Even Launched
The first time I heard of Uber I was overjoyed. I’ve felt for a while that the taxi system is long overdue for an upgrade and that the tools are certainly here to make it happen. I’ve even had a few...
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Instagram Could Instakill Vine
There is something about Twitter’s new video sharing app Vine that appeals to me. With Vine you share 6-second video clips that loop; perfect for cute baby videos, stumbling puppies and other world...
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Will Legislation Keep Up With Innovation in The Battle of Uber?
Sweden. Birthplace of Spotify, Skype, iZettle, Minecraft/Mojang, Dice, Tictail and many others; an amazing fountainhead of innovation in relation to its size. You would think that a company like Uber,...
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Jack’s Q&A About Starting an Ad Agency
An email dropped in from a Jack in LA. Jack wants to start an ad agency and wanted to know a few things about my journey. I thought I’d share my answers with all of you on the blog, so I picked up my...
View ArticleThe Future
A few years ago I worked with trend analysis in the television industry. It was all about trying to predict the future. Today when I work with strategy for different brands, predicting future scenarios...
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Outsourcing Your Wardrobe with the Co-Founder and CEO of Fjong, Sigrun Syveryd
Let's be Honest, most of your clothes spend most of their life in your wardrobe. So what if you could rent them out instead and also rent fun clothes back from others? That's precisely the business...
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Saving Swedish Healthcare with Doktor.se Co-founder and CEO Martin Lindman
Swedish healthcare is heading into trouble. Fast. As the demand for care skyrockets, training enough doctors and nurses to keep up with the demand will be impossible. Pushing innovation to make better...
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The Legend of Morten Lund
Morten Lund has founded or co-invested in over a hundred tech startups. After selling his digital agency in 1999 a couple of ex clients asked him for help with their new startup against a share in the...
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Try Asking Some Questions with Nordic Startup CEO Dima Sarle
For this week’s episode I went to Helsinki to meet up with the CEO of Arctic Startup, a startup-focused media and events company focused backed by entrepreneurial heavyweights like Gary Vaynerchuk.We...
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Creating the Welfare-state of Tomorrow With Nyby CEO Fredrik Gulowsen
What if the path to a better welfare society is not more resources, but using the ones we already have more efficiently? I went to Oslo to meet with an entrepreneur who is working on a digital platform...
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Wille Komulainen Is the Doctor You've Never Heard of Who May End up Saving...
Being a doctor was not easy to begin with. You need to learn about an incredibly complex organism for a very long time and have a huge responsibility to not get things wrong. But it's rapidly getting...
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Keep it simple med Christer Olsson (in Swedish)
Christer Olsson var lyckad men inte lycklig. Så sadlade han om, läste psykologi och började förstå varför vi mår så dåligt. Möt en av Sveriges mest populära föreläsare som menar att vi krånglar till...
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Living Outside the Box with Lynk & Co's VP of Global Marketing and PR Hanna...
I met Hanna Lundgren early in my advertising career when Konrad Bergström (Zound, X Shore) threw us two rookies into the deep end of the pool doing a global campaign for the fashion brand WeSC. We...
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Visiting the HQ of Sweden's Tesla-killer Polestar
I'm a huge fan of electric vehicles; be it cars, boats, scooters – I love them all. And as an advocate for Nordic entrepreneurship, what could be a better excursion than heading down to Gothenburg to...
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